Google Play Movies & TV Will Upgrade Certain Titles to 4K for Free

Google Play Movies & TV Will Upgrade Certain Titles to 4K for Free

Google Play Movies & TV Will Upgrade Certain Titles to 4K for Free

According to information from Google, 4K content will begin rolling out today with movies and TV shows from participating studios, with more content and additional upgrades in the future as more 4K content becomes available. Today Google has formally announced the upgrade and it's only for users in the United States and Canada. As you can see on the Google Play store, many recent 4K titles have dropped to $19.99 or less.

Google will notify users which movies have been upgraded when they open the Play Movies & TV app. As there was no mention of a fee to do this, it was believed that the search giant would at least bump HD films up to 4K for free. Plus, the company doing it at no cost to the user. While not every Hollywood studio is supported, a good number of them are, and more should jump on board over time.

For example, Deadpool 2 in 4K will set you back $19.99, as will Ocean's 8.

Pay less for 4K movies: Starting today, most 4K movies on Google Play will cost you less, so you have more options to enjoy upgraded movies.

The average price of 4K films on Google Play is now lower than before. While the search giant didn't say if they'd put a cap on the price as Apple has, a look at the Play Store appears to show every UHD film at $20 or below.

To coincide with the announcement, Google will also be giving an update to its Play Movies & TV app on Samsung TVs that will enable 4K streaming and will enable HDR playback on 4K Sony TVs, too. Speaking of which, it has updated the Play Movies & TV app found on televisions made by Samsung, LG and Vizio.

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