Iceland Christmas ad banned over 'political message'

Iceland Christmas ad banned over 'political message'

Iceland Christmas ad banned over 'political message'

The supermarket has became the first major United Kingdom retailer to undertake removing palm oil from its own-brand products.

Iceland's emotional Christmas advertisement featuring a cartoon orang-utan has been banned from television for being "too political" - a vetting body says it can not clear the Greenpeace-made film which highlights the plight of the orang-utan because it breaches guidelines.

A spokesperson for Clearcast, the body responsible for clearing TV ads, said: "Clearcast and the broadcasters have to date been unable to clear an ad for Iceland ad because we are concerned that it doesn't comply with the political rules of the BCAP code".

This begs the question: did the creative team that made the advert REALLY not know they were breaching the code, or did they realise it would ensure the advertisement would gain even more coverage?

She is confused as to why he is there and when she asks him discovers it's because humans are in his rainforest harvesting palm oil and he has nowhere to live because of deforestation.

According to the BCAP, commercial adverts prohibit "political advertising", including campaigning for the purposes of influencing legislation or executive action by local or national (including foreign) governments.

Christmas adverts are starting to pop up on TV as the festive season approaches but supermarket Iceland have been told their ad won't be televised.

You were getting so weighed down with Christmas sandwiches, pumpkin spice lattes and Primark jumpers that you forgot all about palm oil consumption.

While banned from U.K. TV, the spot will run plenty online, with the Clearcast decision fueling a slew of earned media and additional attention.

Iceland's founder Malcolm Walker said: "This was a film that Greenpeace made with a voice over by Emma Thompson. The culmination of our palm oil project is offering our customers the choice of an orangutan-friendly Christmas, and we wanted to reflect this in our advertising".

It added that Greenpeace had "not yet been able to demonstrate compliance in this area".

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