John Lewis 2018 Christmas ad finally landed and it's adorable

John Lewis 2018 Christmas ad finally landed and it's adorable

John Lewis 2018 Christmas ad finally landed and it's adorable

Elton's famous hit "Your Song" is the song for this years ad which is also called "The Boy and The Piano".

The John Lewis Christmas advert is an endearing part of the Christmas calendar each year, with viewers excited to tune in to see the latest tear-jerking short.

In a statement the singer said: "The John Lewis Christmas campaign has so many warm memories for me and my family".

Others reacting to the advert were reminded by the recent social media campaign for Manchester United's signing of footballer Alexis Sanchez.

The Christmas adverts are already here, and they're not mucking around.

Some even claimed the advert was a thinly veiled promotion for upcoming biopic Rocketman, featuring Taron Egerton as Sir Elton. Get it right and it's not the value but the love and memories you get. But come on. Really?

This is the 12th year in a row that the company has released an ad just in time for Christmas.

Others disagreed, and commended the advert's message. The scene is a sweet reminder of how one special holiday gift - in this case, a piano from the young Reginald Dwight's adoring grandmother - can change a person's life forever.

Meanwhile one Twitter user spotted an opportunity for Christmas jokes thanks to the advert's song choice.

"But it's more about encouraging people to think thoughtfully about the people they are buying gifts for".

Yes - as per the John Lewis website, there are some varieties of pianos and keyboards available to purchase from the department store.

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