Black Friday deals not such a bargain after all

Black Friday deals not such a bargain after all

Black Friday deals not such a bargain after all

There are some also good gaming hardware deals! Although some chains, including Marks & Spencer and Asda, have stepped down their involvement in recent years, Black Friday has become a near fortnight-long £10bn shopping extravaganza, largely online. On Black Friday, it's a good idea to steer clear of lesser or unknown brands that are on offer - it's likely that these won't be worth even the reduced price.

Almost nine out of 10 (87 per cent) of products on offer at some of the nation's largest retailers on Black Friday in 2017 were either less expensive or cost the same at other points in the year, consumer body Which? has revealed.

The Sony Cybershot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday 2017, but we found it £10 cheaper at least 27 times in June and July 2017.

Weirdly, though, they didn't look at an equal selection of deals across those retailers: it was 59 deals at Currys PC World, 18 at Amazon, 14 at John Lewis and just three from Argos. Luckily for them, Amazon has made it easy to find Black Friday 2018 discounts online, and the sales are live right now. It has a Price Promise to match other stores. For 2018, some of the best Black Friday tech deals include all those devices plus smart speakers, TVs, headphones and more.

Count us in. You can grab this HP Pavilion notebook for $330 off starting on Thanksgiving at or at a starting on Black Friday.

There are a lot of deals to sort through, though, so we've tried to take some of the work out of it for you.

Which? tracked the price of the items from six months before until six months after Black Friday 2017, and included the day itself.

Currys PC World said that it offers customers price transparency by stating exactly when a product was available at a higher price.

"Even sales that are listed as "Black Friday" are starting days before the actual Black Friday", says Dr. Kit Yarrow, a consumer psychologist and former professor at Golden Gate University.

A Currys PC World spokesperson said: "While our prices - like all retailers - can fluctuate throughout the year, we're proud to offer our Price Promise across our entire range - and this covers the Black Friday trading period".

John Lewis pointed to the fact it price-matched its competitors' deals, to explain why certain things are cheaper later or earlier in the year.

Sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer. Make sure you're prepared, and don't buy based on the claimed discount alone. Total retail spending over the Black Friday weekend is predicted to hit £8.3billion, the Centre for Retail Research said. Again, it typically doesn't do much for Black Friday - let alone Cyber Monday - so it'll be interesting to see what it has planned this year.

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