Instagram kills fake likes, followers from shady apps

Instagram kills fake likes, followers from shady apps

Instagram kills fake likes, followers from shady apps

"Recently, we've seen accounts use third-party apps to artificially grow their audience", Instagram said in a blog post.

If you follow influencers on Instagram, chances are their followers and likes aren't from real people.

Accounts have used third-party sites, granting them access by providing their username, password, and usually paying a small fee.

According to Instagram, the company has built machine-learning tools to help identify accounts that have generated bogus followers and activity.

As of Monday, November 19, fake followers obtained through third-party applications will be removed from Instagram.

"This type of behavior is bad for the community", the company's blog post said. Additionally, the company will also inform the users with an in-app message that will ask them to change their account's password as these services usually require users to provide their actual credentials.

It was only a matter of time before the Facebook-owned platform jumped on the growing trend of fake followers and engagement, particularly as more brands come on board to advertise their wares through the popular influencer movement.

While there is no way to estimate how many followers or interactions an Instagram follower could lose, a similar Twitter purge over the summer saw celebrities like Katy Perry and Justin Bieber lose millions of followers as did former-U.S. President Barack Obama.

But even from a general user's perspective, clearing out the trash will be a welcome change to Instagram.

Why it matters: Instagram is now large enough that it can afford to trim fake users without attracting too much negative attention.

With #FakeNews as a headlining topic due to Trump comments, social media has been filled with non-credible misinformation, and Instagram wants to avoid further issues.

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