Apple Reportedly Slashes iPhone Production Plans This Quarter: Nikkei

Apple Reportedly Slashes iPhone Production Plans This Quarter: Nikkei

Apple Reportedly Slashes iPhone Production Plans This Quarter: Nikkei

The Nikkei writes: "Apple is cutting its current production plan for new iPhones by about 10% for the next three months in a sign that the US smartphone maker is expecting a further hit this year, just a week after its market-shaking revelation that it would miss revenue forecasts at the end of 2018".

Apple is said to have asked its suppliers to produce less of its iPhone XS, XS Max and XR models than originally planned in the January to March quarter, according to reports by the Nikkei.

Apple iPhone sales were down by 20% on a yearly basis in November 2018, according to number shared by Counterpoint research.

Nikkei cited the decline in the production to a more competitive market and the ongoing US-China trade war.

And in the communication to the outside: Apple makes our lives better, more handsome, more meaningful - that is the message that millions of customers around the world higher and higher prices for iPhone and co. with a shrug tolerate twitch.

Reuters reports that market research firm Canalys is expecting smartphone shipments in China to fall three percent in 2019 after a 12-percent decline past year. But if even "affordable" iPhone models like the XR are retailing for £749 / $749 (AU$1,229), with flagship models pushing into four-figure sums, Apple may be testing the determination of its fan base a bit too hard.

Mueller said today that Apple's current problems are a good example of what happens when a company fails to get the combination of innovation, features and price right.

Apple has reportedly cut production plans for its 2018 iPhones again.

In an exclusive interview earlier this week, Cook told Mad Money 's Jim Cramer that "Apple's greatest contribution to mankind" will be in health services, an area that the company has been increasingly focused on in recent years.

Apple representatives didn't respond to a request for comment.

The news followed warnings by suppliers such as Samsung Electronics Co Ltd and Skyworks Solutions Inc about weak Q1 demand for smart phone chips.

It is the second time in as many months that Apple has scaled back its iPhone forecasts, the Japanese media outlet added.

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