Fiji Water Girl Is Now Suing the Company That Made Her Famous

Fiji Water Girl Is Now Suing the Company That Made Her Famous

Fiji Water Girl Is Now Suing the Company That Made Her Famous

The suit, filed in Los Angeles Superior Court, claims a cardboard cutout marketing campaign was created the day after the Golden Globes using her image without authorization.

On Jan. 8, Fiji Water attempted to negotiate an agreement with Cuthbert's agent, but the cardboard cutouts had already been placed, with one cutout appearing in a photo of John Legend's as he left Bristol Farms in West Hollywood.

Her legal team claims those documents were not an agreement - Cuthbert eventually destroyed the papers - and despite Fiji knowing they were not official, they began capitalizing off of her image and likeness, according to The Blast.

The real breakout star of this year's Golden Globe awards was - without question - the Fiji Water girl, the hostess who stole attention from A-listers in a series of red carpet snaps.

'This lawsuit is frivolous and entirely without merit. "We are confident that we will prevail in Court".

Earlier this month, the former lingerie model and social worker also revealed she has been working on the soap opera The Bold And The Beautiful following her newfound fame, and has also signed as a Super Bowl correspondent for Inside Edition.

According to the Hollywood Reporter, Steinbach says "Fiji Water Girl" has generated "at least $12 million in exposure for the brand" and the model is now seeking "punitive and compensatory damages, plus disgorgement of Fiji Water's profits". Kelleth was seen photobombing many stars at the 2019 Golden Globes red carpet.

But not everyone was impressed with the ploy.

She subsequently became known as "Fiji Water Girl", after the images went viral on social media. She argued the event sponsors should have got her permission for picturing celebrities next to their products.

Sharing photo evidence that proved that she'd deliberately moved away from the branding, so as not to give anyone free advertising, she added: "Clearly this angle shows that I moved from her being behind me and yet from the side it still happens".

You will think that I've been cloned, but those are actually cardboards that mother (@FIJIWater) is spreading worldwide. Thanks to her modeling background, however, Steinbach ended up becoming an internet sensation herself by having "good face" and simply "looking at the camera at the right time", she tells People.

"There's tons of photographers everywhere".

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