Instagram tests way to let you buy products directly on the app

Instagram tests way to let you buy products directly on the app

Instagram tests way to let you buy products directly on the app

Instagram is letting US users purchase products directly on the app.

Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you're in the US.

Instagram has partnered with more than 20 brands including Adidas, H&M, Kylie Cosmetics and Michael Kors on the shopping feature, easing into territory more familiar to retail giants like Amazon.com Inc and Walmart Inc.

The move highlights how Instagram is trying to become more than just a place for its more than 1 billion users to browse through lovely photos.

Facebook Inc's Instagram will now let USA users to shop products directly from the photo sharing app by adding a "checkout" feature on items tagged for sale, the company said on Tuesday. It's also a natural next step for a platform that has straddled the line between social media and advertising, introducing and teasing various shopping developments over the past few years. You can save your payment information for future transactions and manage your orders directly from Instagram.

Would you trust Facebook with your payment information and address?

If you're one of the many people who fall victim to Instagram's eerily on-point shopping ads, you're either going to love or panic over this news.

Targeted ads already run rampant on Instagram stories, in feeds and on influencers' pages. Instagram is owned by Facebook, which has been plagued by a series of scandals over privacy and security. And 130 million users are interacting with shopping posts on Instagram every month, Instagram product management lead Ashley Yuki told me. After the beta, Instagram will expand the service to more brands (and more types of brands). Instagram doesn't share a user's payment information with other users or credit and debit card information with sellers.

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