YouTube TV's monthly price has been raised from $40 to $50

YouTube TV's monthly price has been raised from $40 to $50

YouTube TV's monthly price has been raised from $40 to $50

Google announced that YouTube TV will now cost $50 per month - or $55 per month if you subscribe via an Apple device, in order to offset the Apple tax - and that new price doesn't just apply to new customers but to all customers.

In addition to live channels, YouTube TV subscribers will be able to access Discovery content through its Go platform, with access to the nine networks' streaming apps and entire library of almost 50,000 on-demand titles.

In addition to the existing 70+ live TV networks and cloud DVR, YouTube TV's adding eight Discovery channels, including the Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. And users billed through Apple will pay $54.99 per month. It's tough to say whether or not the service's long-term subscribers will consider the new channels to be a fair trade-off, especially if they have no interest in the extras to begin with.

This is the second price increase to come to YouTube TV - it previously went up from the initial $35 a month to $40 a month in March 2018. Existing subscribers will have their subscriptions increased to this price in their next billing cycle after May 13th. The streaming service also features Epix for an additional charge, with OWN: Opra Winfrey Network coming later this year.

When YouTube TV launched at a price of $35/month, it was seen as a breath of fresh air in the streaming TV market. I called it a "robust and modern way to watch live TV" in my review.

Thirty-five bucks was a steal.

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