How to use Google to find podcast episodes on a specific topic

How to use Google to find podcast episodes on a specific topic

How to use Google to find podcast episodes on a specific topic

To search for podcasts easier. Google will show us podcast episodes depending upon what is being talked in the podcast.

Google has set out to make finding podcasts through Search easier; as of Thursday, queries with the word "podcast" within them will offer users playable podcast episodes in their results sprinkled between conventional web page, news, image, and video hits. "We'll provide another update when we have more information to share", Google said earlier. That is clearly not the case anymore.

This might not outwardly be a bad thing, but it could have negative side effects if podcast creators eventually rely on formulaic approaches to titles and descriptions that, prior to the new Google search feature, were places where they more openly expressed a show's identity. When Google experiences problems with indexing, like it is today, search results won't be as up-to-the-moment as users expect from the search giant.

For example, let's say you're looking for a podcast about BBQ.

Forum discussion at Twitter and WebmasterWorld.

Apple is also improving its podcast-search features by transcribing the phrases and words used in the podcasts. The company will also soon allow people to ask Google Assistant to play podcasts about specific topics, and it'll find episodes to play. So far, when you searched for podcasts about a certain topic or a podcast, Google would simply show podcasts on third-party services like Stitcher, or iTunes. When you choose one, it will automatically open within Google Podcasts whether you use it on the web, your phone, or a tablet. The same command structure applies to Google Assistant, so users will have to say, "Hey Google, play a podcast about golden retrievers". Search Engine Optimization, or SEO, is the practice of titling webpages or altering URLs to make them more Google-friendly with commonly searched terms.

Google is going to be rolling this out gradually beginning today, with initial availability open to U.S. users searching in English. It seems like you might have to wait for some weeks until Google expands the support to other countries and languages.

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