Juul warned by U.S. regulator over claims its vaping devices are safe

Juul warned by U.S. regulator over claims its vaping devices are safe

Juul warned by U.S. regulator over claims its vaping devices are safe

The agency said it acted after reviewing testimony from a recent investigation by a House Oversight and Reform subcommittee into Juul's marketing and promotion practices.

'I am deeply concerned about the growing epidemic of e-cigarette use in our children, ' she tweeted.

Federal health officials slammed vaping company Juul on Monday for illegally marketing it nicotine pods as less harmful than cigarettes, threatening to fine or even seize the company's products if it didn't correct its advertising.

The FDA also quotes from a "Letter from the CEO" that appeared both on Juul's website and in an email response to a parent's complaint about her child being sold Juul products. The students said a representative of Juul was invited to address the school on addiction issues.

In the previous year, Juul has tried to position its e-cigarettes as a tool to help adult smokers stop smoking, using the tagline "Make the switch".

The warning letter cites several accusations made in a July Congressional hearing relating to Juul-among them, the allegation that a Juul representative on a school visit told students that the product "was much safer than cigarettes" and "totally safe".

At least five deaths nationwide have been linked to vaping and federal health officials warned people against using e-cigarettes until the probe is complete.

A Juul spokesman said the company "will fully cooperate" with the FDA.

Most experts, though, agree the aerosol from e-cigarettes is less harmful than cigarette smoke since it doesn't contain most of the cancer-causing byproducts of burning tobacco. In a separate letter to the company, the FDA said it is "concerned" that its campaign suggests "that using Juul products poses less risk or is less harmful than cigarettes".

As of Friday, there have been 450 cases reported in mostly teens and young adults in 33 states and one territory. The industry is under mounting scrutiny due to a surge in teenage vaping and recent deaths that public-health officials have connected to inhaling vapor from e-cigarettes.

The Juul rep also urged a student to mention Juul to a nicotine-addicted friend "because that's a safer alternative than smoking cigarettes, and it would be better for the kid to use", according to the FDA.

The letter also criticizes the company for apparently turning over more documents to congressional investigators than to the agency "despite previous document requests from FDA". The inability to ensure compliance "may result in the FDA initiating further action, including, but not limited to, civil money penalties, seizure, and/or injunction", the agency said. Juul has 15 business days to respond with a plan for fixing the problems.

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