Land Rover acquires off-road racing specialist Bowler

Land Rover acquires off-road racing specialist Bowler

Land Rover acquires off-road racing specialist Bowler

Jaguar Land Rover's Special Vehicle Operations arm has acquired Bowler, the off-road Land Rover tuner, saving it from administration.

"For nearly 35 years the Bowler name has stood for innovation and success, with a reputation forged by its participation in the world's toughest off-road motorsport competitions", concluded the head honcho of the Special Vehicle Operations department.

It added that SVO is a "fast-growing business that amplifies the key attributes of Jaguar and Land Rover vehicles to create distinctive world-class products - including SV, Vehicle Personalisation and Classic".

JLR has had a recent streak of putting its most extreme SVO cars on sale, unleashing cars like the psychotic Jaguar Project 8 on an unsuspecting sedan-buying public.

Since its inception Bowler has had a close affiliation with Land Rover, which was formalised with a brand partnership in 2012 that led to the creation of the popular Defender Challenge by Bowler rally series in 2014-2016. The Nemesis is another high point of the company, an off-roader based on the Range Rover Sport. Made-to-order vehicles aren't all that plentiful because the Bulldog is the only one on the list.

With this in mind, it would be interesting to see how the upcoming SVO vehicles shape-up with the help of Bowler's expertise. "Our immediate focus is on ensuring continuity of support for Bowler employees and customers during this transition to Jaguar Land Rover".

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