CEO thanks vets who saved his dog with $6m Super Bowl ad

CEO thanks vets who saved his dog with $6m Super Bowl ad

CEO thanks vets who saved his dog with $6m Super Bowl ad

"Scout is kind of the ideal patient in that he's tolerated multiple modes of therapy very well, his primary tumor has responded beautifully to treatment, and we've been able to maintain his quality of life at a very high level", David Vail, professor of comparative oncology at the School of Veterinary Medicine told WMTV. But the owner, who couldn't accept that prognosis, is now thanking the veterinary clinic that saved his beloved pet by taking out a $6 million Super Bowl ad.

According to the Wisconsin State Journal, MacNeil's company WeatherTech paid $6 million for the 30-second commercial, which features the founder's 7-year-old dog Scout at the UW-Madison's School of Veterinary Medicine.

"There's so many companies selling this snack or this beer, that vehicle or truck or whatever", MacNeil told WMTV.

Macneil said he'll be watching - with Scout by his side.

Scout the golden retriever is a cancer survivor and by all accounts, seems to be a very good boy.

The dog had a one percent chance of survival, but doctors at the veterinary school treated Scout with aggressive chemotherapy and radiation that almost eradicated his tumor. But with aggressive chemotherapy and radiation, his tumor was 90 percent smaller than its original size within just two months, the Washington Post reported. Today, the tumor has "all but disappeared", per UW SVM.

"Scout's illness devastated us", MacNeil told the school.

"We wanted to use the biggest stage possible to highlight Scout's story and these incredible breakthroughs, which are not just limited to helping dogs and pets".

Mark Markel, dean of the School of Veterinary Medicine, said in a press release about Scout that the ad was an "amazing opportunity" for his school and the veterinarian industry worldwide.

This weekend, the CEO will ask Super Bowl viewers to help the researchers who gave Scout a second chance.

The commercial, aptly titled "Lucky Dog", will air Sunday, February 2 during the Super Bowl LIV. "This research will help advance cancer treatments for humans as well, so there's the potential to save millions of lives of all species".

All donations will be used to support research and purchase specialized equipment that will help clinicians better diagnose, treat and prevent cancers, the university said.

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