JUUL Accused of Attempting to Hire Miley Cyrus to Influence Children

JUUL Accused of Attempting to Hire Miley Cyrus to Influence Children

JUUL Accused of Attempting to Hire Miley Cyrus to Influence Children

It also claims that Juul shipped electronic cigarettes to consumers who gave student email addresses at high schools.

"Juul knew it was selling to children", MA attorney general Maura Healey said at a press conference announcing the lawsuit.

The lawsuit demands that JUUL pay for all costs associated with Massachusetts's efforts in countering the "public health crisis" that's touched more than half of the state's adolescents. Although Tower Data said that 83% of the approximately 420,000 email addresses on JUUL's marketing list could not be matched with the record of an individual at least eighteen years of age, the company continued to send marketing emails to the list for a full year, the lawsuit said. "Today we're suing the company that started it all".

At the time of this piece's writing, neither the mentioned celebrities nor JUUL's legal team had responded publicly to the lawsuit, which was submitted to the Superior Court Department of the Massachusetts Trial Court.

Meanwhile, Juul circumvented the restrictions on Facebook and Instagram against paid advertisements for tobacco products, including e-cigarettes, by paying online publishers such as Gawker and UrbanDaddy to "promote youth-oriented advertising content for Juul through their social media accounts on Instagram, Facebook, and YouTube", the lawsuit says.

However, the extent to which JUUL, the manufacturer of a particular brand of e-cigarette products, has not been explored in population-based surveys. Nearly 81% of Twitter users who followed the official Juul Twitter account were between the ages of 13 and 20, according to the lawsuit.

Along with purchasing advertising space on nick.com and nickjr.com-both owned by children's television network Nickelodeon-Juul actively recruited young social media influencers to use and feature its products. Illinois, California and NY, for instance, have all initiated legal action against the company in the past two to three months.

"While we have not yet reviewed the complaint, we remain focused on resetting the vapor category in the USA and earning the trust of society by working cooperatively with attorneys general, regulators, public health officials, and other stakeholders to combat underage use and transition adult smokers from combustible cigarettes", Juul spokesman Austin Finan said in an emailed statement. With kids on screens more than seven hours a day, according to a 2019 report from Common Sense Media, they are more available than ever to companies who want to influence them to buy their products, whether it be through entertainment websites, educational websites or social media platforms.

Earlier this week, the state of Pennsylvania sued Juul, alleging that the company misled consumers about the addictive nature of its liquid nicotine pods and marketed them to youths.

The company's customer service staffers even allegedly advised customers how to evade the age requirements.

JUUL sold more than 10,000 shipments of e-cigarettes to MA consumers without verifying the recipients' ages, the lawsuit says.

For her part, Healey said the lawsuit is "more than just about money, though we do need money for treatment".

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