NBCUniversal Moves to Make Current Movies Available at Home

NBCUniversal Moves to Make Current Movies Available at Home

NBCUniversal Moves to Make Current Movies Available at Home

The films can be viewed in homes starting Friday, Deadline reports.

The Invisible Man had hit theaters February 28, The Hunt on March 13, and Emma on February 21. Titles from Universal and its specialty label Focus Features, including The Hunt, The Invisible Man and Emma, will be available on a wide variety of the most popular on-demand services for a 48-hour rental period at a suggested retail price of $19.99 in the US and the price equivalent in global markets.

Craig Zobel's action thriller depicting "elites" killing "deplorables" for sport has had an unlucky, rocky release first because of the Dayton and El Paso mass shootings back in August.

According to Deadline, the past weekend saw the domestic box office sink to a 22-year low of $55.3 million, with more than 100 cinemas closed in the U.S.

The day-and-date release for Trolls World Tour will be concurrent with the local theatrical release date in each worldwide market where it will be available in theaters. "We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible". But it could spell even worse news for movie theaters down the line if it proves to be a financially viable experiment. On Sunday night, both Los Angeles and NY announced the shuttering of all non-essential public spaces, and that included movie theaters, with many more cities surely to follow. Restaurants must stop serving dine-in customers after 8 p.m. and limit orders to takeout and delivery.

NBCUniversal's move comes as movies slated for release have been pulled from their original opening dates.

Other films, like Disney's live action Mulan, the latest James Bond installment No Time To Die from MGM, and Eon and NBCUniversal's own F9, have had their release dates delayed. "Fast & Furious 9" was moved nearly a whole year, from May 22 (Memorial Day weekend) to April 2021. Romantic comedy "The Lovebirds", which was due out on April 3, has also been pulled.

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