Apple unveils video streaming service, game arcade for fresh growth

Apple unveils video streaming service, game arcade for fresh growth

Apple unveils video streaming service, game arcade for fresh growth

We still don't know when the many programs Apple has ordered to series will make their official debuts, but we do know a little bit about what to expect from the service itself.

During an event streamed from Cupertino, California, CEO Tim Cook announced several new services, including Apple TV+, a streaming video service for original content.

Apple also unveiled its first credit card, the Apple Card. Everything from iOS devices and Macs to select smart TVs, Roku devices, and even Amazon Fire tablets will be able to run Apple's TV app.

It's clear Apple is planning to take on competitors in a big way, proclaiming that Apple TV+ will be the destination for "the highest-quality originals".

Unlike Amazon's offering, every service sold through Apple will include offline viewing and be ad-free. It will feature a brand new slate of programming from artists and content creators such as Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more.

Apple made a splash today and the streaming service war has just been majorly amplified.

Apple TV+ positions the company as a challenger to Netflix and Amazon Prime Video, which also produce original content and lead the USA market for paid video streaming services.

Apple Arcade represents a new way for users to access the swathe of games present on the firm's App Store. We've contacted the company for more details and will update this post if we hear back. The company clarified that advertisers can not track what you're reading so you will not receive targeted ads based on stories you're interacting with and reading.

Pricing: Pricing details for Apple TV+ is yet to be revealed.

It's also worth noting that Apple is revamping its Apple TV app.

Apple has officially declared war on Netflix and Amazon Video.

Apple's reputation for delivering reliable streaming services has not been great.

Apple's new video streaming service will come with Apple's own original content, as well as content from third-parties through a "channels" feature.

The common thread is an expansion of Apple's services business, moving the company further beyond software and hardware, and a focus on privacy as a competitive advantage against Google, Facebook and other companies that rely on advertising revenue to fuel their businesses.

Cook highlighted what the company has already been doing in the services realm, such as iCloud information storage, and touted the way they work across a myriad of Apple's devices, all the while keeping users' information "private and secure", a line that drew big applause.

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