PlayStation Studios is the new brand for first-party PS5 games

PlayStation Studios is the new brand for first-party PS5 games

PlayStation Studios is the new brand for first-party PS5 games

One thing Sony has confirmed today however is a rebranding of its first party games. Throughout all of this, it's underscored by dramatic orchestral music, and basically, it has very strong Marvel Studios vibes.

It has drawn comparisons to the opening of Marvel Studios on social media, a point that Eric Lempel, head of global marketing for Sony Interactive Entertainment, addressed with GamesIndustry. "It's Sony's way of "[get] ready for a robust, innovative, deep experience that [you've] come to expect from games coming from PlayStation". With this, they've launched a brand new logo and a seventeen-second animated clip featuring all the unbelievable exclusives these studios have been able to produce over these years.

PlayStation Studios branding will encompass any game exclusively made for the PlayStation, including past successes like "Horizon Zero Dawn", "The Last of Us Part II" and "Uncharted". As for the opening animation shared by the company on Twitter, it reminds people of legendary characters and games. Of course, that doesn't meant that all of Sony's first party studios like Sucker Punch, Guerrilla, Santa Monica, Bend, Insomniac, Naughty Dog, and the rest will be losing their identity. However, we'll find out more about Sony's projects for the console's VR soon, at the PS5 unveil event. Sony Interactive Entertainment could unveil the PS5 next month and announce the October 2020 release date.

"We're all huge Marvel fans".

"What we really wanted to do was create a way to bring the consumer into the world", Lempel says.

The platform also seems to offer in-game walkthroughs, directions for specific resources or collectibles to beat boss fights or come out of a tricky situation. What do you think PlayStation 5 and Xbox Series X will cost?

"The cinematic you've seen is the one that has multiple games in it", Lempel told GI.

The PS5 could have a game-centric virtual assistant similar to Siri or Google Assistant, according to a series of new Sony patents that have described aspects of the technology. The video, dubbed "Evaluation of Machine Learning Techniques for Hand Pose Estimation on Handheld Device with Proximity Sensor", is part of the latest study by Hideki Mori and Kazuyuki Arimatsu.

There is no evidence that Sony implements the voice assistant with the PS5 at launch.

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