Rihanna, Taylor Swift and More Stars Support Blackout Tuesday

Rihanna, Taylor Swift and More Stars Support Blackout Tuesday

Rihanna, Taylor Swift and More Stars Support Blackout Tuesday

"It is the obligation of these entities to protect and empower the black communities.in ways that are measurable and transparent".

But many criticized #BlackoutTuesday for dominating the #BlackLivesMatter hashtag and thwarting the visibility of efforts to protest police brutality.

A benefit for the Apollo Theater will take place Thursday instead of Tuesday, and South by Southwest postponed an event planned with Rachael Ray.

The initiative is being spearheaded by music industry execs Jamila Thomas and Brianna Agyemang under the banner #TheShowMustBePaused.

Kylie Jenner, Oprah Winfrey, Vin Diesel, Michael B. Jordan, Jessica Alba, and Jamie Foxx are among other celebs from the entertainment industry who have extended their support towards the Black Lives Matter movement.

Coming amid mass demonstrations over the police killing in Minneapolis of George Floyd, the campaign gained traction among major music labels and production companies as well as celebrities. Apple Music removed all of its online content, giving users only one option for listening.

The campaign was initially started by two music executives who used the hashtag #TheShowMustBePaused, according to its website.

In their statement, Thomas and Agyemang said the protest would not end with Tuesday's blackout. Monday suggests a long weekend and we can't wait until Friday for change. Tell me how this helps Black folk.

Given the results, wasn't the effect counterproductive?

MTV and BET went dark for eight minutes and 46 seconds in support of Black Lives Matter and racial justice. "On this day - and every day - Spotify will support our employees, friends, partners, artists, and creators in the fight against racism, injustice, and inequity", Spotify wrote in a blog post.

"Why are we symbolically celebrating mass disengagement?" asked Karen Attiah, global opinions editor for The Washington Post.

Columbia Records, Universal Music Group, Warner Music Group, Sony Music, Dirty Hit, and Glassnote Records, are among many others that have publicly announced their participation.

Rapper Lil Nas X reposted a screenshot from producer Dillon Francis showing what he saw when he clicked on #BlackLivesMatter on Instagram: a solid block of black space saying nothing. On Instagram, Jones wrote, "It's hard to know what to say because I've been dealing with racism my entire life". There have been an unprecedented number of people posting about the movement in the past few days. "We need to spread info and be as loud as ever".

The social-media phenomenon grew out of a pledge by music and entertainment companies to halt their businesses and "reconnect" with their communities as sometimes violent protests over Floyd's death roiled major United States cities.

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