Facebook will label violating posts from public figures going forward

Facebook will label violating posts from public figures going forward

Facebook will label violating posts from public figures going forward

Yesterday Verizon announced it was joining the "Stop Hate for Profit" Facebook ads boycott.

"The polarized atmosphere places an increased responsibility on brands to build a trusted & safe digital ecosystem", the company tweeted as it joined USA telecom giant Verizon and sporting goods makers Patagonia, North Face and REI in the boycott. Facebook stock started dropping on Monday, after the boycott received widespread media coverage and began to bite, down $25 from high point on Tuesday and falling nearly 8 percent on Friday alone.

The company issued a statement explaining its decision, first reported by the Wall Street Journal.

"A handful of times a year, we leave up content that would otherwise violate our policies if the public interest value outweighs the risk of harm", he said.

The company, which is based in the Netherlands and Britain, joins a raft of other companies halting advertising on online platforms.

Unilever "has enough influence to persuade other brand advertisers to follow its lead", said eMarketer analyst Nicole Perrin.

"We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we've done with YouTube and other partners", the company said in a statement.

In its statement Thursday, Verizon said: "We have strict content policies in place and have zero tolerance when they are breached".

The announcement marks the first U.S. telecom giant to join the boycott. Patagonia and REI are two other notable buyers now on the sidelines.

The Facebook move on hate speech in ads "is welcome but (they) account for a small portion of harmful content on the platform", said Graham Brookie, director of the Atlantic Council's Digital Forensics Research Lab, which monitors social media disinformation. Ads for brands including Dove were active today on Facebook.

The new policy on hateful content in ads will "prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others", Zuckerberg said on his Facebook page.

A Facebook spokeswoman confirmed its new policy would have covered a link on U.S. President Donald Trump's post about mail-in ballots last month, to which its smaller rival Twitter affixed a fact-checking label. YouTube, which has also faced backlash from advertisers over its inability to prevent blue-chip advertisers from having their messages appear next to violent or objectionable footage, has also tightened up of late. That position is blamed for helping to enable the Cambridge Analytica data scandal and widespread manipulation of the platform by forces aligned with Trump in 2016, the year he was elected.

The pressure campaign is being led by advocacy groups including the NAACP, the ADL and Color of Change. Facebook brought in almost $70 billion in advertising revenue past year.

AdAge was the first to report Verizon's withdrawal, noting that the company is the 10th largest advertiser on Facebook, spending $850,000 there through the first three weeks of June.

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