Starbucks pausing all social media ads as pressure on Facebook, Twitter grows

Starbucks pausing all social media ads as pressure on Facebook, Twitter grows

Starbucks pausing all social media ads as pressure on Facebook, Twitter grows

He said that Facebook was creating a "voting information centre" to share information about how and when people can vote which will be shown at the top of the Facebook and Instagram apps.

On Tuesday, Trump tweeted that if protesters attempted to set up an "autonomous zone" in Washington DC they'd be "met with serious force". Last month he retaliated against Twitter after the social media giant appended a fact-check to one of his tweets, signing an executive order instructing the Federal Communications Commission to craft a new regulation potentially exempt social media platforms from previous legal protections.

But in a livestreamed announcement Friday, Zuckerberg sought to strike a middle ground.

Zuckerberg did emphasize that threats of violence or voter suppression are not allowed to be distributed on the platform whether or not they're deemed newsworthy, adding that "there are no exceptions for politicians in any of the policies I'm announcing here today".

Zuckerberg did not mention the advertising boycott, even as several big brands said they would halt spending on the platform.

"We know we have more work to do, and we'll continue to work with civil rights groups, GARM, and other experts to develop even more tools, technology and policies to continue this fight", she said, referring to the Global Alliance for Responsible Media.

"Let's send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence", the campaign's website says. "99 per cent of Facebook's $70 billion is made through advertising".

The Anglo-Dutch company, which is behind brands such as Ben and Jerry's ice cream, Dove soap, Lipton tea and Marmite spread, said Friday it was halting ads on Facebook, Twitter and Instagram in the United States due to the country's "polarized election period".

It's a watered-down version of the more muscular stance that Twitter has taken to limit the ability of its network to amplify hate speech or statements that incite violence.

The consumer giant, with an annual advertising budget of almost 8 billion US dollars, said in a statement, "Continuing to advertise on these platforms at this time would not add value to people and society".

Shares of Facebook and Twitter both fell more than 7% on Friday.

He said social media companies need to provide "greater accountability and transparency".

Facebook has underscored its moves to stem racism in the wake of civil unrest triggered by the May 25 killing of African American George Floyd at the hands of Minneapolis police.

"The spokesperson added, as a company, we stand for the values of togetherness and inclusion and we are resolute in our commitment to make a difference and be part of positive change". He said Facebook will ban a wider category of hateful content in ads, including those targeting immigrants. On Friday, Facebook CEO Mark Zuckerberg held a company town hall, where he touched on plans to remove false claims about polling locations in the run up to the 2020 election.

The US media landscape has been deluged by a wave of calls for advertiser boycotts that came in the wake of the ongoing Black Lives Matter protests.

Facebook's allegedly lax policy toward hate speech has aroused internal controversy as well as external opposition.

Beyond concerns about the environment their genuine ads are appearing, companies like McDonalds, PakNSave owner Foodstuffs have had to suffer fake ads placed by fraudsters running coupon scams (a "McDonalds" effort ran on June 25), while individuals including Richie McCaw and Mike Hosking have had their unauthorised images used in social media ads for dubious get-rich schemes.

Other measures outlined by the Facebook chief related to the upcoming USA election.

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