Facebook ad boycott campaign to go global

Facebook ad boycott campaign to go global

Facebook ad boycott campaign to go global

More major advertisers are now part of "Stop Hate for Profit", a protest organized by the NAACP, Anti-Defamation League, Color of Change, Sleeping Giants and others.

Unilever, who will no longer be spending money with Facebook's properties this year, joins other companies in boycotting Facebook advertising as the social media conglomerate has received a multitude of negative feedback for its failure to police hateful speech and misleading content on the platform.

The group is pressing for a top-level executive "with deep civil rights expertise" to monitor Facebook's policies for discrimination and bias and an independent audit of "hate and misinformation".

However, many companies, including Microsoft, had already dropped their ad spend, while some, such as Unilever, have announced their intention to continue the boycott well past the end of July - until after the USA election in November or beyond. In response it has said it will start to label potentially harmful posts.

At first, Facebook founder Mark Zuckerberg stood firm in saying that such content fell under the rubric of free speech.

"What would you do with $70 billion?"

"But, together, we finally got Facebook's attention".

They are also disappointed that the company has allowed users to call for violence against protesters fighting for racial justice in the wake of the deaths of several Black Americans. "The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated".

Nearly a third of the world's biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt facing platforms such as Facebook, Snapchat and Twitter. And CEO Mark Zuckerberg said on Friday, the company is changing. We will take this time to reassess our advertising policies to determine whether revisions are needed. "We also expect greater accountability and transparency from our social media partners", he added.

A Facebook spokesperson also responded to the allegations in a statement Monday, noting that the company finds a vast majority of hate speech before it is even reported.

The senators' final question includes a thinly veiled threat to Section 230 of the Communications Decency Act, a law protecting platforms from legal liability for user generated content.

Last week, the Guardian revealed how Facebook's own policies against the organised conspiracy movement QAnon were not being enforced.

The campaign began on June 17 but has already been picking up steam, as some big names in all manner of businesses have signed on board, including Mountain Equipment Coop (MEC), Lululemon, Coca-Cola, Patagonia, Arc'teryx, and more.

Asking for total harmony on the platform "would be hard to impossible for Facebook to deliver", she said, and would require "fundamental changes to the way user-generated platforms operate, and how much they allow people to say".

Former Vice President Joe Biden's campaign has spent approximately $9 million on Facebook ads in the last month, while President Trump's re-election campaign has spent at least $5 million, according to its Ad Library Report.

Facebook did not say whether it has communicated with the coalition organizing the boycott, but some business and technology experts think Facebook's decision-making is less responsive to the boycott and more responsive to 2020 politics.

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